Last updated: 2 June 2026
Draft — pending review by a Malaysian lawyer. This content is provided for reference only and will be reviewed by Malaysian legal counsel before it takes effect.
SifuProperty.com aims to provide a trusted, transparent, and user-friendly property marketplace for property seekers, owners, agents, developers, and advertisers.
These Advertising Guidelines are created to ensure that all property listings, advertisements, images, videos, descriptions, and promotional content published on SifuProperty.com are accurate, genuine, lawful, and helpful to users.
By posting or advertising on SifuProperty.com, all users agree to comply with these guidelines, our Terms of Use, Privacy Policy, and any applicable laws, regulations, professional standards, and industry requirements.
SifuProperty.com reserves the right to review, reject, edit, suspend, or remove any listing or advertisement that does not comply with these guidelines.
Each account holder is responsible for all listings, advertisements, enquiries, messages, images, videos, and other content submitted through their account.
Users must ensure that their account information is accurate, updated, and not misleading. This may include, where applicable:
Users must not share login access with unauthorised persons. If an account is used to post false, misleading, duplicated, unauthorised, or non-compliant listings, SifuProperty.com may take action against the account holder.
SifuProperty.com may allow different types of advertisers, including property agents, agencies, property owners, developers, landlords, project marketers, and authorised representatives.
All advertisers must clearly and honestly represent their role in the transaction.
An advertiser must not claim to be:
Where required by law or platform policy, advertisers may be asked to provide proof of identity, proof of ownership, proof of appointment, agency authorisation, or other supporting documents.
All property listings on SifuProperty.com must be genuine, accurate, and available at the time they are posted.
A listing must not be created for the purpose of collecting leads if the property is not actually available for sale or rent.
The following are not allowed:
If a listed property is sold, rented, reserved, withdrawn, or no longer available, the advertiser must update or remove the listing as soon as possible.
Each listing should advertise only one specific property, unit, room, land parcel, or project unit type.
Advertisers should not combine multiple unrelated properties into one listing.
The following are not allowed:
For new launch or developer projects, SifuProperty.com may allow project-level listings, but the listing must clearly state that it is a project advertisement and not a single resale or rental unit.
Duplicate listings create confusion and reduce user trust. SifuProperty.com may remove, merge, or suspend listings that are considered duplicated.
A duplicate listing may include, but is not limited to:
If multiple agents are marketing the same property with proper authorisation, SifuProperty.com may allow separate listings depending on platform policy, but each listing must remain accurate and not misleading.
Listing titles should be clear, relevant, and directly related to the property being advertised.
Good listing titles may include:
Examples:
The following title practices are not allowed:
All descriptions must provide an accurate and useful explanation of the property.
Descriptions should ideally include:
Descriptions must not include false, exaggerated, or misleading claims.
The following are not allowed:
Descriptions should be written in a professional and respectful manner. The main language should be clear and easy for users to understand. Additional language versions may be included where appropriate.
All prices displayed must be genuine, current, and clearly related to the advertised property.
Advertisers must not use false low prices to attract enquiries.
The following are not allowed:
For new launch projects, “from” pricing may be used only where it is accurate and clearly explained.
Advertisers must provide accurate size and layout information to the best of their knowledge.
Where applicable, the listing should state whether the size refers to:
The following are not allowed:
Photos should help users understand the actual condition, layout, and appearance of the advertised property.
Photos should be clear, relevant, and accurate.
Allowed photos may include:
The following photo practices are not allowed:
If images are artist impressions, showflat photos, staged photos, or developer-provided visuals, this should be made clear where necessary.
Floor plans must be relevant to the advertised property or unit type.
Floor plans should be clear, readable, and not misleading.
The following are not allowed:
Hand-drawn floor plans may be accepted if they are clear, accurate, and not misleading.
Videos and virtual tours must accurately represent the property being advertised.
The following are not allowed:
Where a video shows a showflat, artist impression, or sample unit, this should be clearly stated.
Advertisers must provide accurate and reachable contact information.
Contact details must belong to the person or organisation authorised to handle the listing.
The following are not allowed:
SifuProperty.com may restrict where phone numbers, links, and promotional messages can appear within listings.
External links may be allowed if they are relevant, safe, and not misleading.
The following links are not allowed:
SifuProperty.com may remove links that affect user experience, platform trust, or commercial fairness.
All listings and advertisements must comply with applicable fair advertising, housing, anti-discrimination, and platform rules.
Advertisers must not include discriminatory or inappropriate preferences based on race, religion, nationality, ethnicity, gender, marital status, disability, or other protected or sensitive characteristics, unless such statement is legally required or permitted under applicable housing rules.
Examples of statements that may be restricted or prohibited include:
Where legal quota rules or housing eligibility rules apply, advertisers should state them in a neutral and factual manner.
Advertisers are responsible for ensuring that their listings and advertisements comply with all applicable laws, rules, regulations, and professional requirements.
This may include, where relevant:
SifuProperty.com does not provide legal, financial, tax, or property transaction advice through these guidelines.
Advertisers must only upload content that they own or are authorised to use.
This includes:
If SifuProperty.com receives a complaint that content has been used without permission, the content may be removed while the matter is reviewed.
Repeated copyright violations may result in account suspension or termination.
The following content is not allowed on SifuProperty.com:
New launch and developer project advertisements must clearly present the nature of the project.
Where applicable, project listings should include:
Advertisers must not falsely claim to be the exclusive marketer, official developer sales team, or appointed agency unless they are authorised to do so.
“From” prices, discounts, promotions, and availability claims must be accurate and updated.
If SifuProperty.com allows property owners to post directly, owners must ensure that they have the legal right to advertise the property.
Owners may be required to verify their identity and ownership or provide authorisation documents.
Owner listings must not:
SifuProperty.com may label owner listings separately to improve transparency for users.
Agents marketing property in Malaysia must be registered with the Board of Valuers, Appraisers, Estate Agents and Property Managers (BOVAEP, also known as LPPEH) under the Valuers, Appraisers, Estate Agents and Property Managers Act 1981. In line with LPPEH circulars on advertising, every listing must clearly display the agent’s REN or REA registration number.
Agents must ensure that they are properly authorised to market the property.
Where required, agents should obtain written consent, appointment documents, or other proper authorisation before advertising a property.
Agents must not:
Agents must also comply with any professional rules that apply to their licence, registration, or agency.
Advertisers must keep listings updated.
Listings should be amended or removed when:
SifuProperty.com may automatically deactivate old or inactive listings after a certain period.
Advertisers may be required to reconfirm availability before a listing remains active.
SifuProperty.com may allow users to report listings that appear false, duplicated, misleading, offensive, outdated, or suspicious.
Upon receiving a report, SifuProperty.com may review the listing and take appropriate action.
This may include:
SifuProperty.com is not required to disclose all review methods or internal moderation processes.
SifuProperty.com may reject, suspend, or remove any listing or advertisement that breaches these guidelines.
Common reasons for suspension or removal include:
SifuProperty.com may act without prior notice where immediate action is needed to protect users, platform quality, or legal compliance.
Advertisers who repeatedly breach these guidelines may face further action.
This may include:
SifuProperty.com may consider the advertiser’s past behaviour when deciding what action to take.
Paid advertisements, featured listings, boosted listings, banners, sponsored placements, or premium exposure products must also comply with these guidelines.
Payment for advertising does not guarantee approval if the content is false, misleading, inappropriate, or non-compliant.
SifuProperty.com may reject or remove paid advertisements that breach platform rules.
Where required, sponsored or paid placements may be labelled clearly for user transparency.
Advertisers must handle user enquiries and personal data responsibly.
Advertisers must not:
Advertisers are responsible for complying with applicable personal data protection laws.
SifuProperty.com reserves the right to:
SifuProperty.com may use automated tools, manual review, user reports, or third-party verification methods to maintain listing quality.
By publishing a listing or advertisement on SifuProperty.com, the advertiser confirms that:
Failure to comply with these guidelines may result in listing removal, account restriction, suspension, or other action by SifuProperty.com.
SifuProperty.com is committed to building a trusted property marketplace where users can search, compare, enquire, buy, sell, and rent with confidence.
All advertisers are expected to maintain high standards of honesty, accuracy, professionalism, and respect when using the platform.